Pla entered the medical realm with his investment in Ulthera, an FDA-cleared, non-invasive medical device that lifts and tightens the neck, chin, and brow, improving lines and wrinkles on the chest. Applying his affinity for pioneering technology, he introduced PRP & other cell based therapies into the practice, expanding options for non-invasive and minimally-invasive procedures.

Pla co-founded Gentera in 2017, a full-service and results-driven Regenerative & Functional medicine center focused on delivering a personalized treatment approach where everyone is unique. Gentera is backed by a research & medical team led by industry-renowned experts to bring Gentera’s practices to the forefront of advances in diagnostics as well as cell-based & peptide therapies, and the most extensive anti-aging protocols.

Under Pla’s guidance, Gentera maintains its commitment to helping patients in Miami, Boca Raton and Los Angeles to achieve their health, wellness, beauty and longevity goals. Additionally, through Gentera, Pla has been leading the fight against COVID-19 by testing patients, individuals and corporations and raising awareness around the country.

Equipped with leadership, vision, and personal passion, Brian Pla strives to achieve the highest levels of care and outcomes at Gentera. He is looking forward to their new state-of-the-art office in Coral Gables opening in late 2020.